Georgina Bacchus

Executive Creative Director with 15+ years experience working on digital, print and OOH campaigns for internationally renowned brands and publishers.



Georgina has a wealth of experience delivering pitch-winning creative in both an agency and publisher setting, including i-D, VICE, Matte Projects and currently Condé Nast. 

Specialising in building and directing teams across multiple markets, she is a hands-on leader driven by creative excellence with a strategic view to future business growth.

Additional portfolio available on request. 

Instagram
Nike - Beyond The Frame

The first installment in a year-long Vogue Values campaign that brings together an inspiring Nike athlete with a rising Vogue imagemaker. The intention is that the duo form a unique collaboration to produce a story that neither could tell alone – a true dual expression of identity and creative agency.

Brought together by Vogue and Nike, figure skater Alysa Liu and photographer Nuvany David explore the nature of self-expression and creative collaboration

Nuvany David - Photography
Blair Cannon - Styling
Georgina Bacchus - Director + CD
Tyler Orton - DOP
Elisabeth Trinder - Editor
Emily Cheng - Make Up
Anh Co Tran - Hair
Production - Swanson Studios

Guess Jeans - 45 Years Of Sexy

Celebrating the Guess archives with a styling story featuring Matilde Lucidi, Hyunji Shin, Cristina Cheni and Solange Smith, targeted to 4 key markets – Korea, Italy, France and Spain. LINK.

Sean + Seng - Photography
Danielle Emerson - Styling 
Camilla Byles - Set Design
Naoki Komiya - Hair
Crystabel Riley - Make Up
Luke Palmer - DOP
Bertie Brandes - Writer
Aalto - Production



adidas x Willy Chavarria SS25

At a time when fashion can feel more exclusive than expressive, Willy Chavarria joined forces with adidas to shift the center of gravity. This wasn’t about seasonal hype, it was about building a movement rooted in love, representation, and cultural reverence. The SS25 collaboration channels Chavarria’s lifelong ethos—dignity as design language—and frames it through the lens of adidas Originals. A street-level anthem made for the world stage.

Instead of styling a lookbook, we cast a feeling. Drawing from stories embedded in South Central LA’s tight-knit communities, the campaign threads together identity, memory, and aspiration. 

Carlos Jamarillo - Photography
Jess Cuevas - Brand Creative Director
Matte Projects - Agency



Audemars Piguet Royal Oak Offshore Summer 2026

In a film and stills series from GQ and Audemars Piguet, Patrick Schwarzenegger discovers that the greatest luxury of all might be reclaiming time to live in the moment.

Rae Chen Elliman - Director
Tom Kneller - Photographer
Creative Direction - Alex LeRose and Harald Smart
Strategy Direction - Veronica Valdes
Condé Nast - Agency


Angus Cloud for Amiri 2023

i-D editorial print story and video concept developed for The Timeless Issue created for Amiri.

Julian Burgueño - Photography
Milton Dixon III - Fashion
Elise LeBrun - Production
Yara Heine - Senior Creative

Bottega Veneta Pre-Fall 2019

Digital and video editorial concept for i-D celebrating Daniel Lee’s first collection with the house. 

Alastair McKimm - Editor-in-Chief and Fashion
Amy Troost - Photography
Duffy - Hair
Kanako Takase - Beauty
Kadu Lennox - Set 
Samuel Ellis Scheinman - Casting
Tracylee - Nails
Christina Barrett - Production



Jimmy Choo x Off White Campaign

Above the line campaign creative suite to launch the collaboration between Jimmy Choo and Off White SS18.

Reto Schmid - Photography
John McKay - Beauty
Anna Lyles - Hair
Christina Barrett - Casting and Producer
Giedre Dukauskaite - Model

Audemars Piguet - No One Shapes Time Alone

To celebrate the launch of her new watch with Audemars Piguet, Serena Williams is joined by Teyana Taylor and J Balvin to reflect on the people, experiences and connections that have shaped their journeys.

Dan Jackson - Photography
Solange Franklin - Styling
Lara Johnson-Wheeler - Editorial Director
DP - Tristan Sheridan 
Set Design - Gerard Santos
Music - Martin Hadley
Production - LOLA


Gucci Beauty FW22

Editorial beauty concept created in collaboration with Gucci’s Beauty Director, published in i-D’s The Royalty Issue.

Liv Liberg - Photography
Thomas De Kluyver - Beauty
Shiori Takahashi - Hair
Emma Matell - Casting
Kasia Williams - Production

Team USA 

Pitch-winning creative lead for Matte Projects resulting in a hero TVC, photography, BTS, and social-first assets, supported by a full communications plan and strategic messaging. The four-day soundstage shoot in Los Angeles included three dedicated sets — video, photo, and social — and brought together 50 Olympians and Paralympians from 17 winter sports, resulting in over 1,000 deliverables including multiple TVC edits, a foundation cut, hundreds of stills, and more than 200 social videos.

Released in celebration of the upcoming 100-days-out milestone before the Olympic and Paralympic Winter Games Milano Cortina 2026, fans can catch “One For All” airing across NBC networks, YouTube, Meta and TikTok.

50 athletes. 5 days of shooting. One force of nature.

Jess Colquhoun  - Director 
Marcus Smith - Photography
Matte Projects - Agency