Georgina Bacchus

Creative director with 15+ years experience working on digital, print and OOH campaigns for internationally renowned brands and publishers.



Georgina has a wealth of experience delivering pitch-winning creative in both an agency and publisher setting, including i-D, Matte Projects and currently Condé Nast. 

Specialising in building and directing teams across multiple markets, she is a hands-on leader driven by creative excellence with a strategic view to future business growth.

Additional portfolio available on request. 

georginabacchus@gmail.com
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adidas x Willy Chavarria SS25

At a time when fashion can feel more exclusive than expressive, Willy Chavarria joined forces with adidas to shift the center of gravity. This wasn’t about seasonal hype, it was about building a movement rooted in love, representation, and cultural reverence. The SS25 collaboration channels Chavarria’s lifelong ethos—dignity as design language—and frames it through the lens of adidas Originals. A street-level anthem made for the world stage.

Instead of styling a lookbook, we cast a feeling. Drawing from stories embedded in South Central LA’s tight-knit communities, the campaign threads together identity, memory, and aspiration. 

Carlos Jamarillo - Photography
Jess Cuevas - Brand Creative Director
Matte Projects - Agency

Team USA 

Pitch-winning creative lead for Matte Projects resulting in a hero TVC, photography, BTS, and social-first assets, supported by a full communications plan and strategic messaging. The four-day soundstage shoot in Los Angeles included three dedicated sets — video, photo, and social — and brought together 50 Olympians and Paralympians from 17 winter sports, resulting in over 1,000 deliverables including multiple TVC edits, a foundation cut, hundreds of stills, and more than 200 social videos.

Released in celebration of the upcoming 100-days-out milestone before the Olympic and Paralympic Winter Games Milano Cortina 2026, fans can catch “One For All” airing across NBC networks, YouTube, Meta and TikTok.

50 athletes. 5 days of shooting. One force of nature.

Jess Colquhoun  - Director 
Marcus Smith - Photography
Matte Projects - Agency

GQ x Patron

Patron approached GQ to explore their brands ‘Greatness Without Compromise’ ethos. We cast British music legend, Kano and asked him to reflect on rising on his own terms and creating without compromise. From MCing at raves across London, to a string of genre-defining albums, countless awards, and successful acting turns to boot, his career so far has been a testament to pursuing excellence and refusing to follow trends. 

Rollo Jackson - Director
Condé Nast - Agency

Angus Cloud for Amiri 2023

i-D editorial print story and video concept developed for The Timeless Issue created for Amiri.

Julian Burgueño - Photography
Milton Dixon III - Fashion
Elise LeBrun - Production
Yara Heine - Senior Creative

Bottega Veneta Pre-Fall 2019

Digital and video editorial concept for i-D celebrating Daniel Lee’s first collection with the house. 

Alastair McKimm - Editor-in-Chief and Fashion
Amy Troost - Photography
Duffy - Hair
Kanako Takase - Beauty
Kadu Lennox - Set 
Samuel Ellis Scheinman - Casting
Tracylee - Nails
Christina Barrett - Production

Jimmy Choo x Off White Campaign

Above the line campaign creative suite to launch the collaboration between Jimmy Choo and Off White SS18.

Reto Schmid - Photography
John McKay - Beauty
Anna Lyles - Hair
Christina Barrett - Casting and Producer
Giedre Dukauskaite - Model

Gucci Beauty FW22

Editorial beauty concept created in collaboration with Gucci’s Beauty Director, published in i-D’s The Royalty Issue.

Liv Liberg - Photography
Thomas De Kluyver - Beauty
Shiori Takahashi - Hair
Emma Matell - Casting
Kasia Williams - Production

Gucci x MLB 

Digital film and still partnership between i-D and Gucci to launch their limited collaboration with Major League Baseball. 

Cara Stricker - Photography
Akeem Smith - Fashion
Raisa Flowers - Beauty
Evanie Frausto - Hair
LG Studios - Production

Nike Hometown 

Series of 5 films created with Nike released alongside the Women’s Euros and Men’s World Cup. Lead England football talent featured: Jack Grealish, Leah Williamson, Lucy Bronze, Kiera Walsh, Mason Mount. Run time 6-8mins. 

Child Studio - Director 
Louis Prier Tisdall - Fashion
Adam Paris - Executive Producer
Rebekah Smith -Executive Producer

Walt Disco for Christian Louboutin 

Casting and creative direction for the SS23 Christian Louboutin capsule collection and Paris fashion week event. 

Peter Smith - Photography
Louis Prier Tisdall - Fashion
Siobhan Furlong - Beauty
Claire Grech - Hair
Teo Budimir - Nails
Camilla Byles - Set