Georgina Bacchus

Creative director with 15+ years experience working on digital, print and OOH campaigns for internationally renowned brands and publishers.



Georgina has a wealth of experience delivering pitch-winning creative in both an agency and publisher setting, including i-D, Matte Projects and currently Condé Nast. 

Specialising in building and directing teams across multiple markets, she is a hands-on leader driven by creative excellence with a strategic view to future business growth.

Additional portfolio available on request. 

georginabacchus@gmail.com
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adidas x Willy Chavarria SS25

At a time when fashion can feel more exclusive than expressive, Willy Chavarria joined forces with adidas to shift the center of gravity. This wasn’t about seasonal hype, it was about building a movement rooted in love, representation, and cultural reverence. The SS25 collaboration channels Chavarria’s lifelong ethos—dignity as design language—and frames it through the lens of adidas Originals. A street-level anthem made for the world stage.

Instead of styling a lookbook, we cast a feeling. Drawing from stories embedded in South Central LA’s tight-knit communities, the campaign threads together identity, memory, and aspiration. 

Carlos Jamarillo - Photography
Jess Cuevas - Brand Creative Director
Matte Projects - Agency